# SH Applications

> SH Applications Limited is a UK company whose primary offer is AI Diagnostic & Delivery for founders, MDs and ops leads. Based in Reading, Berkshire. Founded by Steven Hallissey FCA (Fellow of ICAEW; former CFO with 26+ years in finance and technology).

## One-line definition

SH Applications = AI Diagnostic & Delivery (find where AI is worth it, score in £, clear plan, optional build) + product studio for UK SMEs, shipping its own SaaS (LeadBlitz, ClearMTD, TotTrack, GetBankside).

## Founder

- Name: Steven Hallissey FCA
- Role: Founder, SH Applications Limited
- Credentials: Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW)
- Background: 26+ years as CFO / Finance Director across technology and professional services
- LinkedIn: https://uk.linkedin.com/in/steven-hallissey-fca
- Location: Reading, UK

## Lead offer

- [AI Diagnostic & Delivery](https://www.shapplications.com/ai-diagnostic): Structured diagnostic of a client's business and workflows. Find friction (manual work, copy-paste between systems, chasing info). Put a £ value on opportunities (time, cost, revenue, effort, risk). Rank by value, feasibility and risk. Deliver do-now / do-next / do-later plan plus what not to automate. Optional hands-on delivery of priority automations and apps.

## Products

- [LeadBlitz](https://leadblitz.co): Lead generation and outreach platform for freelance web designers and small agencies. Search Google Maps for businesses, generate AI-powered website audit reports, and send personalised email/SMS outreach. Also used as a general-purpose mass email campaign tool with CSV import, batch enrichment, and rate-limited sending.
- [LeadRevive](https://www.shapplications.com/lead-reactivation): SMS reactivation tool that revives dead CRM leads for service businesses. Automated drip campaigns with AI response classification. Commission-only pricing — clients only pay when a reactivated lead converts.
- [TotTrack](https://tottrack.co): Child development tracking app for parents of children aged 1-5. Milestone tracking, 54 developmental activities, AI-powered development analysis reports, personal development plans, and family sharing. Web app plus iOS.
- [ClearMTD](https://clearmtd.co.uk): Making Tax Digital compliance software for UK sole traders, landlords, and overseas property owners. HMRC OAuth connection, quarterly submission, one-click filing, digital records, tax calculation, MTD Checker tool, and agent portal. £7.50/month or £65/year. Built by a chartered accountant (FCA).
- [GetBankside](https://getbankside.com): Multi-tenant membership management platform (payments, photo ID, bailiff checks, offline sync).

## Other services

- Custom App Development: Bespoke business applications built with AI-powered tools (e.g. Claude Code), delivered in weeks not months
- Proposal Generation: Automated proposal creation with CRM integration and analytics
- Customised Email Response: Dynamic email templates with smart scheduling and personalisation
- Lead Re-activation: SMS campaigns to revive dead CRM leads (commission-only)
- User Onboarding Automation: Welcome sequences, task checklists, and progress tracking
- Lead Generation: Multi-channel outreach with intelligent lead scoring

## Ideal clients

- Founders, MDs and commercial/ops leads who want clarity on where AI is worth it before buying tools
- UK SMEs that need automation or a custom internal tool without enterprise agency timelines or budgets
- Service businesses with dead CRM leads (LeadRevive)
- Sole traders and landlords needing affordable Making Tax Digital compliance (ClearMTD)
- Agencies and freelancers needing outbound lead gen (LeadBlitz)

## Contact

- Website: https://www.shapplications.com
- AI Diagnostic: https://www.shapplications.com/ai-diagnostic
- Free quote: https://www.shapplications.com/get-started
- Email: sh@shapplications.com
- Book a call: https://cal.com/shapplications/15min
- Location: Reading, UK
- Company: SH Applications Limited
- Full LLM context: https://www.shapplications.com/llms-full.txt

## Blog (citable)

- [How I Built LeadBlitz](https://www.shapplications.com/blog/leadblitz-lead-generation-tool): Origin story and how the founder uses it for mass email campaigns
- [SMS Lead Reactivation](https://www.shapplications.com/blog/dead-leads-sms-reactivation): How dead CRM leads are revived with automated SMS campaigns
- [Building TotTrack](https://www.shapplications.com/blog/building-tottrack-child-development-app): Case study on building a cross-platform child development app with AI reports
- [Building ClearMTD](https://www.shapplications.com/blog/building-clearmtd-mtd-compliance-software): How we built simple Making Tax Digital software — HMRC API to live product
- [Cheapest MTD Software](https://www.shapplications.com/blog/making-tax-digital-cheapest-mtd-software-uk): Comparing the cheapest Making Tax Digital software for UK sole traders and landlords
- [40 Business Automations](https://www.shapplications.com/blog/business-automation-examples-finance-sales-marketing-operations): Practical automation examples across finance, sales, marketing, and operations
- [The Cost of Not Automating](https://www.shapplications.com/blog/cost-of-not-automating-ai-business-risk): What happens when competitors use AI automation and you don't
- [What Is an AI Diagnostic?](https://www.shapplications.com/blog/what-is-an-ai-diagnostic): Definition, process, who it's for, and what you walk away with before buying tools
- [How We Put a £ on AI Opportunities](https://www.shapplications.com/blog/how-we-put-a-pound-on-ai-opportunities): Score automation ideas in pounds — time, cost, revenue, effort, risk
- [Deep-Tech CFO Systems Case Study](https://www.shapplications.com/blog/deep-tech-cfo-systems-roadmap-case-study): Anonymised — plain-English systems plan after a CFO discovery call