AI Diagnostic & Delivery · Reading, UK
AI consulting & business automation for UK SMEs
Find the workflows worth improving, estimate the business value, and build the right solution. Led by Steven Hallissey FCA, former CFO and founder of SH Applications.
A PROJECT. A BOTTLENECK. A WHAT IF.
You don’t need a brief.
Just a place to start.
Tell us what’s on your mind. We’ll help you put it into words.
What is SH Applications?
SH Applications Limited is a Reading, UK company whose primary offer is AI Diagnostic & Delivery for founders, MDs and ops leads. Founder Steven Hallissey FCA (Fellow of ICAEW, former CFO with 26+ years in finance and technology) helps leaders find where AI is worth doing, score opportunities in pounds, and ship practical builds. The firm also develops software products — LeadBlitz, ClearMTD, TotTrack and GetBankside — using the same delivery model offered to clients.
Start with a diagnostic: how it works · free quote · 15-minute call.
Start with the Business Case
Assess time spent, avoidable costs and implementation effort before choosing a tool. Prioritise work with a credible commercial benefit.
Custom-Built for You.
Every automation is crafted to fit your unique business needs. No cookie-cutter templates — solutions designed around the way you actually work.
From Diagnosis to Delivery
Take a ranked action plan to your own team, or ask us to build the priority automations and applications. Delivery scope is agreed separately.
Start here
AI Diagnostic & Delivery
Not a sales pitch for more software. A structured look at your business to find where AI (and simple automation) is worth doing — and where it isn’t.
- Map real workflows and friction points
- Estimate the £ value and state the assumptions
- Rank by value, feasibility and risk
- Do now / do next / do later — plus what not to automate
- Optional hands-on build when you want delivery
Our Services
Lead with diagnosis. Then automate, generate pipeline, or build custom apps — only where the numbers stack up.
AI Diagnostic & Delivery
Find where AI is worth it, score opportunities in pounds, and get a clear do-now plan. Optional delivery so the priority work actually ships.
Proposal Generation
Create proposals from your existing information, with consistent templates and review before sending.
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Customised Email Response
Dynamic email templates with smart scheduling and personalisation. Keep your brand voice consistent across every touchpoint.
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Lead Re-activation
Follow up eligible dormant CRM contacts with SMS campaigns and response handling. Reconnect with prospects who may still need your services.
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User Onboarding
Automated welcome sequences, task checklists, and progress tracking that turn signups into engaged, retained customers.
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Lead Generation
Targeted outreach across multiple channels with intelligent lead scoring. Scale your pipeline without scaling your team.
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Custom App Development
Bespoke applications for the way your business works, from quote tools to internal systems. Scope and cost depend on the workflow and integrations.
Learn moreSee the thinking and the software
Explore anonymised discovery work and products we have built. The case studies describe recommendations and roadmaps; estimated benefits are not measured client results.
A systems roadmap for a deep-tech CFO
How a discovery conversation became a phased plan connecting finance, sales and operations while retaining the existing accounts system.
Read the discovery case studyAutomation priorities for logistics and leisure hire
A ranked proposal covering paperwork, planning and follow-up, with illustrative value estimates and the assumptions behind them.
Read the automation proposal case studySoftware built by SH Applications
Explore the product portfolio, including lead generation, tax software, family apps and club membership tools.
Explore the portfolioOur Products
Software built by SH Applications. Explore each product site for current availability and features.
Lead Generation Engine
Account-based sales intelligence for B2B teams. Load your market, pick up real buying signals, score who is worth a call, and leave with heatmaps, dossiers and outreach packs — not another dusty spreadsheet.
Enquire about LGELeadBlitz
Lead generation and outreach platform. Search Google Maps for businesses, generate AI website audits, and send personalised email campaigns at scale.
Visit leadblitz.coClearMTD
Making Tax Digital software for UK sole traders and landlords. Check the product site for current availability, features and pricing.
Visit clearmtd.co.ukTotTrack
Child development tracking app for parents. Milestone tracking, 54 activities, AI-powered development reports, and family sharing. Web + iOS.
Visit tottrack.coLeadRevive
SMS reactivation tool for dead CRM leads. Automated drip campaigns with AI response classification. Commission-only — you pay when leads convert.
Learn more
GetBankside
Club membership on the phone and at the water. Members, tickets and payments in one place, plus bailiff checks that work bankside — find the member, take a photo, get a plain confidence score against the photo on file.
Visit getbankside.comStart with clarity, not more tools
Book a free strategy session for an honest look at whether an AI Diagnostic is a fit — or get a written quote from a short brief.
Frequently Asked Questions
- What is SH Applications? SH Applications provides AI consulting and business automation for UK SMEs from Reading. Led by Steven Hallissey FCA, its AI Diagnostic & Delivery service assesses workflows, estimates value and prioritises practical improvements. It also builds software products and client applications.
- What is an AI Diagnostic? A structured look at your business and workflows to find high-value AI and automation opportunities, scored for time, cost, revenue impact, effort and risk — ending in a do now / do next / do later plan. Full guide: What is an AI Diagnostic? · Service: AI Diagnostic & Delivery.
- What other services do you offer? Custom app development, lead generation, lead re-activation via SMS, proposal generation, email response automation, and user onboarding — usually after a diagnostic (or a clear brief) shows they are worth doing.
- How much does custom app development cost? Pricing depends on the workflow, integrations, data, testing and support required. Book a free 15-minute call or send a brief for a scoped quote before work begins.
- What is LeadBlitz? LeadBlitz is our lead generation platform for web designers and agencies. It searches Google Maps for businesses, generates AI-powered website audit reports, and sends personalised email outreach. It also works as a general-purpose mass email campaign tool.
- What is LeadRevive? LeadRevive is our SMS reactivation tool that revives dead CRM leads for service businesses. It runs automated drip campaigns with AI response classification, on a commission-only basis — you only pay when a lead converts.
- What is ClearMTD? ClearMTD is our Making Tax Digital software for UK sole traders and landlords, built by Steven Hallissey FCA. Check the product site for current availability, features and pricing: clearmtd.co.uk.